Oi Polloi collaborated with Reebok to make the Workout Clean MU. A video and photoshoot was made in sunny Morocco… I stayed back in rainy Manchester and worked on the design concepts for the digital and physical campaign.
Using a font by Benoît Brun, my idea was to create something that looked futuristic but still represented the traditional Riad tiles of Morocco. This all worked in tangent with a great video directed by Glenn Kitson.